Over the last couple of years, the fragrance category has increasingly captured consumer interest. Scents make a lasting impression using robust, clean, sweet, nutty, gourmand, and other alluring notes. Explore trends grabbing consumers' attention in a beauty category transforming from a nice-to-have to a must-have.

 

By analyzing Google search data, Spate offers valuable insights into the ever-changing landscape of fragrances, delving deep into the emergence of innovative formats, elements, and captivating scents that are now taking center stage.​

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Download the Fragrance Trends Report 2023 to Discover:

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• Top personal fragrance trends

• Top personal notes & scents

• Top personal fragrance brands

• Spate recommendations for fragrance brands 

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