Spate’s Makeup Trends Report reveals the makeup trends driving year-over-year increase, using the proprietary Popularity Index. This index adjusts for Google’s decline and TikTok’s surge, providing a clearer view of how trends are evolving across platforms. These insights help brands make more informed strategic decisions based on what’s resonating with consumers.

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Download the Makeup Trends Report to Discover:

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• Makeup category overview according to the Popularity Index 

• Top makeup subcategories driving increase and decrease

• Individual trends showing the highest year-over-year increase

• Key products and brands searched alongside trends

• Spate takeaways and insights for brands

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