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Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Book your free trial today.
🍹Not only does Spate track and forecast trends in Beauty and Wellness categories, but the dashboard also includes Food and Beverages. If you're interested in learning more about this offering book a free trial today. 🌟It can be hard to get a handle on what's really happening on TikTok, but with Spate's expansion into TikTok data, you can gain a deeper understanding of what's happening beyond your FYP. Download Spate's recent TikTok Skincare Trends today to discover the top Skincare trends as well as the top ingredients, benefits, and concerns driving views on TikTok in the Skincare category this month.
WHAT'S TRENDING?
TOP GROWING NON-ALCOHOLIC BEVERAGES
The chart below represents a sample of the top growing non-alcoholic trends in the Beverages & Drinks category in the US. Read on to learn how these could impact your business.
The Spate POV
One thing about us at Spate: we’re versatile. While our platform is the best place to explore and analyze beauty trend data, we also offer insights into the food and beverage category, including the top non-alcoholic drinks in the US by year-over-year growth. It’s an ecosystem, after all. It’s safe to say today’s educated consumers who are concerned about what goes on to their skin are often also concerned about what goes into their bodies. Whether it’s the Toasted Vanilla Shaken Espresso , or an adaptogen drink, consumer’s are looking for non-alcoholic ways to get a good buzz.
Starbucks currently dominates the Toasted Vanilla Shaken Espresso trend, and related searches for oat milk alongside this drink indicate the growing desire for non-dairy alternatives (although, of course, asking a Gen Z'er to give up cheese is a tall order). In the personal care category, searches related to vanilla are up +11.6% YoY, +5.7% YoY in beauty, and +9.2% YoY in fragrance — it's a vanilla renaissance! As brands formulate new items, they should keep this trending ingredient in mind.
In second place, we have Adaptogen Drink, the plant based beverage that helps your body manage stress without the side effects. Searches for non-alcoholic beverages are up +8.5% YoY indicating some consumers are looking to swap the night cap with something that might actually make them feel better the next day. While this is a very low-volume trend, adaptogens receive 55.6K avg. monthly searches which are up +37.2% YoY. As more and more people are looking to lighten up on the alcohol (a la the rise in searches for non-alcoholic beverages), Brands should consider ways to celebrate without the hangover.
The trending beveraginos are closely tied to a brand or an ingredient — an indicator that CPG brands need to have a strong identity to stay top of mind for consumers. If you're feeling unsure about the most effective positioning for your brand, don't hesitate to book a meeting with a Spate expert today.
WHAT'S TRENDING ON TIKTOK?
HAIR PERFUME ✨
In the last month, views for the the trend hair perfume on TikTok have grown +35.0%. That is the fastest growing TikTok fragrance trend this month, showcasing an opportunity for product development in both haircare focused brands as well as fragrance brands. As TikTok continues to drive trends in the fragrance and hair space, brands should use this data when considering product development and product positioning.
With the introduction of TikTok data into the Spate dashboard, users can compare TikTok views and consumer searches to understand which trends present a good opportunity for marketing as well as product development. Reach out to learn more.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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