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HAVE A QUESTION? SPATE CAN HELP ✨
Whether you have questions about consumers' latest ingredient obsession or want to know how to position your upcoming product launch, we'd love to support you. Book a meeting with a Spate expert today.
NEW IN
DYANAMIC TIKTOK HASHTAG TRACKER💥
Spate's new dynamic TikTok Tracker highlights the top fifteen hashtags driving the strongest week-over-week growth on this week. Spate tracks more than 40 million beauty-related videos on TikTok (and growing). The Spate dashboard empowers brands to grasp trends beyond their FYP by integrating TikTok data. In addition, it quantifies and highlights these trends, saving users time spent endlessly scrolling through videos.
Discover the top beauty hashtags on TikTok this week in seconds. Click here.
WHAT'S TRENDING ON TIKTOK? PHYSICAL SUNSCREEN 😎
This sunscreen trend taking off on TikTok is one of the Spate team's favorites. Read on to learn how this trend could impact your business, or book a meeting here for more information.
The Spate POV
It's suuuper important to protect your skin from the sun's harmful UV rays, and people on TikTok seem to agree, as views for the category are up +8.2% MoM. It can be quite the rabbit hole, and while you could scroll endlessly to figure out what's trending, you don't have to because we've compiled the top growing sun care trends on TikTok this month. We're surfacing the trends for you.
Physical sunscreen is experiencing a +222.7% WoW growth and the top related hashtags include #finelines, #wrinkles, #antiaging. Creators are using these hashtags alongside #physicalsunscreen to demonstrate their interest in aging and the impact of physical sunscreens on the skin. But it doesn't end there; as consumers become more educated about skincare ingredients, they want to understand what other actives go into their mineral sunscreens to address these concerns. This is reflected in hashtags like #retinol and #bakuchiol. Top posts feature creators comparing mineral and physical sunscreens. Given the confusion surrounding this topic for many people, brands have an opportunity to step in and create content that educates consumers — bonus points if the content is funny and/or features Margot Robbie.
To learn more about sun care trends, how to achieve #glowing #sunkissed #healthyskin, or effective strategies for growth on TikTok, take a look at our sun care trends report or discover the dashboard today.
MORE: SUN CARE ON SEARCH 😎 Are you prepared for the surge in demand for sun care and tanning products during the summer season? Spate's latest report on Sun Care & Tanning Trends has been created in collaboration with Kirbie Johnson, trend reporter, analyst, and co-host of Gloss Angeles. Included, you'll find a list of this year's hottest sun care and tanning trends — from sunscreen sticks to tanning drops to top brands (ie, Beauty of Joseon and Supergoop!). Explore the report today and provide your team with valuable industry insights to help bridge any knowledge gaps.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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