Jul 7, 20233 min read

TRENDS UPDATE NO. 157

Did you know that more than 150 top beauty brands are using the Spate dashboard to help make critical marketing and product development decisions? Access the dashboard today.

NEW REPORT: TRIKTOK SKINCARE TRENDS FOR THE SUMMER

This summer, consumers are prioritizing even skin tone and smooth skin texture. Classic heritage brands like Elizabeth Arden are trending alongside trendy celebrity brands like Rhode Skin. Whether launching a new product or boosting visibility for an existing range, this report offers valuable insights for every brand.

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WHAT'S TRENDING? THE TOP GROWING MAKEUP BRANDS IN US SEARCH

The chart below represents a sample of the top growing brands searched alongside makeup in the US. Read on to learn how these could impact your business.

The Spate POV

There’s something we forget when talking about the Y2K renaissance, and it's that the time period was a judgmental one. There were “in and out” lists and trends to follow, fearing ridicule if you didn't have the right frosted blue shadow or smudgy eyeliner. Nowadays, there’s arguably more freedom to express yourself, especially when it comes to makeup trends. It's no wonder we've seen such an explosion of new makeup brands popping up in recent years. Currently, the top growing makeup brands searched in the US are Summer Fridays and Lash Therapy.

Summer Fridays is making waves with an average of 1.9K monthly searches alongside makeup, coupled with a YoY growth of +314.8%. The top search queries are Summer Fridays skin tint and Summer Fridays lip balm pink sugar, indicating that the brand is no longer confined to just skincare products. The surge in searches for Summer Fridays alongside makeup showcases a golden opportunity for other skincare brands to dive into the world of color cosmetics. Consumers are looking to achieve that flawless, natural-looking glow, especially in the scorching heat. In fact, searches for skin tints have seen a YoY growth of +26.4%, and they're predicted to grow by 20.2% in the next 12 months.

Lash Therapy is also on the rise with 9.9K average monthly searches alongside makeup and +233.1% YoY growth. The brand has kept their eyes on the prize by staying focused on the eye area. The top search queries are for the Lash Therapy Australia eyelash curler and eyelash serum. Eyelash curlers overall are seeing +3.0% YoY growth with 110.5K average monthly searches, revealing an interest in makeup tools. And it doesn't stop there— heated eyelash curlers are up +18.2% YoY in search. Lash growth serum is also seeing +17.4% YoY growth in searches, highlighting that consumers want long, curly lashes, and they want them now. Take notes!

At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.

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