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DISCOVER THE NEXT BIG TREND,
ON YOUR OWN TIME ✨
The Spate dashboard analyzes over 20 billion signals on search and TikTok to answer three crucial questions for the beauty and wellness industry:
What's the next big trend on search and/or TikTok?
Who is owning the space?
How to position the trend?
Looking to answer any of these questions? Book a free Spate dashboard demo today, and explore the world of Spate data.
ICYMI: SPATE BACK TO SCHOOL TRENDS REPORT It's that time of year again. Discover the trends Spate's machine intelligence predicts to be big in September with the Back to School Trends Report.
This report reviews the hair, makeup, and nail trends predicted to be bold next month. Dive in and uncover ways your brand can capitalize on these trends.
Download the report today to learn more.
WHAT'S TRENDING? THE TOP GROWING BODY MOISTURIZER PRODUCT TRENDS ON SEARCH IN THE US
Below are two of top growing body moisturizer product trends on search in the US. Read on to learn how these could impact your business.
The Spate POV
As more and more people look to hydrate and soften their skin (because, let’s face it, nobody wants reptilian scales), there’s a noticeable surge in the availability of moisturizing products in the market. And this trend doesn’t stop at lotions alone—there’s a surge in the popularity of body oils and serums too. Presently, the most rapidly growing body moisturizing products in terms of searches include glycolic body lotion and vanilla lotion.
Similar to glycolic skincare, glycolic body lotion aids in skin exfoliation, resulting in a smoother and softer complexion. Right now, the top benefits searched alongside glycolic body lotion are smoothing, skin renewal, and exfoliating, revealing what’s top of mind for consumers. There are currently five market leaders: Drunk Elephant, Alpha Skincare, Glytone, Pixi Beauty, and Nip + Fab. Interestingly, the top retailer frequently associated with glycolic body lotion is Walmart. Brands should keep in mind that consumers are looking for premium products at an accessible price point and retailer.
Vanilla lotion is currently experiencing a +29.8% YoY growth and 4.7K average monthly searches. The top benefits searched alongside vanilla lotion are moisturizing, fresh, hydrating, healing, soothing, and intensive. There are currently 10 market leaders, including Bath & Body Works, Victoria's Secret, Hempz, and Eos. The top retailers searched alongside vanilla lotion are Sephora, Boots, and Walmart, indicating that consumers are interested in finding a vanilla lotion in a variety of retailers and price points. Vanilla may be a basic scent, but for good reason, as so many of us associate body lotion with the scent of vanilla.
Brands that can meet the needs of consumers in terms of efficacy, affordability, and accessibility will be well-positioned to succeed in this market. To learn more, book a meeting with a Spate expert today.
At Spate, we're committed to bringing you accessible and actionable data and insights. Whether you're honing your communications strategy, social media copy, or building next year's R&D calendar, we have data that matters for you. Reach out to learn more.
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