Competitive Benchmarking and Brand Performance Analysis
Spate helps brands evaluate performance against competitors using competitive benchmarking, competitor benchmarking, and performance benchmarking across broad consumer verticals, detailed subcategories, and down to the product level. By analyzing billions of signals from Google Search, TikTok, and Instagram, Spate provides valuable insights into the competitive landscape, and market position — and where opportunities for growth exist.
Gain a Clear Picture of Market Position
Spate’s competitive benchmarking capabilities empower strategy, marketing, and insights teams to identify competitors, track competitor performance, and understand market dynamics, market shifts, and industry trends, and position products for success.
Market Positioning Analysis
Benchmark brand performance on emerging trends across TikTok, Instagram, and Google Search using performance benchmarking and benchmarking metrics to understand consumer engagement and competitive positioning.
Identifying Leading Brands
Uncover which brands are driving specific trends, from category leaders to niche disruptors, using competitive benchmarking and competitive analysis to see who is capturing consumer attention across direct competitors, indirect competitors, and key competitors.
Customizable Brand Comparison
Use Spate’s watchlist feature to track custom sets of competitors over time, enabling continuous competitive benchmarking and performance benchmarking to reveal which brands are gaining traction, which are fading, and the strategies driving long-term momentum, including pricing and business performance.
Platform Momentum Insights
Discover which platforms fuel trend growth and identify where to prioritize strategy, whether on TikTok, Google, or Instagram, supported by social media campaigns, digital marketing strategy, and performance metrics.
Product and Related Topic Drivers
Spot the products, ingredients, concerns, benefits, and creators driving brand visibility across platforms and categories through competitive benchmarking insights that help gain insights into products or services and unique value propositions.
Track Competition Locally and Abroad
Spate tracks which brands are trending across six markets — the US, UK, France, South Korea, Japan, and Global — providing both a local and worldwide view of consumer behavior powered by benchmarking data, market presence, and market size insights.
Stay Ahead of the Competition
The Spate Dashboard reveals how competitors are performing today — and where they are headed tomorrow through competitive benchmarking and performance benchmarking. From identifying rising players to spotting whitespace opportunities, Spate helps teams identify gaps, identify strengths, identify opportunities, and mitigate potential threats.
How Spate Works
Spate’s data is aggregated and anonymized, ensuring a clear and unbiased snapshot of consumer interest across industries — supporting data collection, market research, and industry expertise without the time-consuming manual work.
Trusted Partners in Trendspotting
Spate answers the consumer goods industry’s biggest questions:
What’s the next big trend?
Spate analyzes 900 billion Google search signals and 200 million TikTok and Instagram posts to reveal both macro and micro shifts.
Who’s owning the space?
Benchmark category and product-level competition using competitive benchmarking, competitive analysis, and key performance indicators, comparing market share and competitor performance.
What’s the most effective positioning?
Contextual data helps brands align messaging across social media, marketing campaigns, and digital marketing with what consumers care about most.
Ready to Transform your Market Intelligence?
Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.
Book a Demo
%201.svg)
