Spate is the leading AI-powered consumer trend forecasting and market intelligence platform for consumer brands. It analyzes billions of signals across Google Search, TikTok, and Instagram to help beauty, wellness, and food & beverage brands predict emerging trends, benchmark competitors, and identify whitespace opportunities before they go mainstream.

What industries does Spate serve?

Spate serves brands across three major consumer industries: Beauty & Personal Care (skincare, makeup, haircare, fragrance), Wellness (supplements, functional health, longevity), and Food & Beverage (flavors, ingredients, functional nutrition). It also supports cross-functional teams including marketing, R&D, PR, sales, and retail strategy.

What data sources does Spate use?

Spate aggregates and anonymizes billions of consumer signals from Google Search, TikTok, and Instagram. Data is refreshed weekly and covers six markets: the US, UK, France, South Korea, Japan, and a Global view.

How accurate is Spate's trend forecasting?

Spate's proprietary AI models forecast how trends will behave over the next 12 months with a proven accuracy rate of 72%.

How can I get started with Spate?

You can request a personalized demo of the Spate platform at https://www.spate.nyc/trial. For enterprise inquiries or custom solutions, contact the team at hello@spate.nyc

Predict Consumer Trends with Unmatched Accuracy

Leverage Spate’s AI-powered market research platform to uncover emerging trends and guide forward-looking decisions with proven accuracy.

Book a Demo

Close-up portrait of a young woman with brown eyes, soft pink makeup, and wearing a lavender top against a light purple background.

Trusted by
Top CPG Brands

Spate is the Leading CPG Trend Forecasting Tool for Beauty, Wellness, and Food & Beverage Brands

Uncover consumer trends across TikTok, Instagram, Reddit and Google Search with an intuitive, self-serve dashboard — powering data-backed product development, competitive advantage, and revenue growth.

Young person wearing pink sunglasses and a yellow hoodie with a pink jacket, holding a shopping basket in a store aisle.

See Spate In Action

See our dashboard in action and track top trends across categories — from emerging ingredients to leading brands. Build custom alerts and start a free trial to explore the data firsthand.

Core Features

Spate’s predictive analytics dashboard offers comprehensive tools to stay ahead of market trends and make smarter, data-driven decisions.

Trend Prediction

Accurate future outlooks based on timely consumer data

Competitive Benchmarking

Track performance, engagement, and market positioning

Trend Growth Drivers

Explore popular ingredients, benefits, and concerns

Whitespace Opportunities

Spot untapped market opportunities before they peak

marketing & consumer trends analysis services for enteprise

Enterprise Solution

Customized data access and reporting flexibility

Why Top Brands Pick Spate

Trillions of data points: Search signals, TikTok and Instagram posts, Reddit comments analyzed

Actionable answers across platforms for comprehensive insights

72% Prediction Accuracy

Future outlooks you can trust to make confident decisions

360° Analysis

Micro and macro lens across categories with industry perspective

Intuitive Experience

Easy-to-use interface designed for teams of all technical levels

Solutions for Every Team

Tailored insights and tools for different roles across your organization.

Marketing

Create campaigns that resonate

Campaign optimization, audience insights, trend forecasting

Sales

Deliver data-backed pitches that convert

Consumer insights, message takeaways, competitor analysis

Research & Development

Uncover insights for innovation and validation

Innovation scouting, concept validation, whitespace identification

PR/Communication

Stay ahead of the industry buzz

Media trend tracking, narrative mapping, sentiment analysis

Social Media

Brief creators and lead top content

Creator discovery, content performance insights, platform trend monitoring

Retail & Distribution

Optimize your channel strategy

Channel insights, brand discovery, performance trends

Customer Success Stories

See how leading brands are using Spate to drive growth and innovation

L'Oréal

Spate x L'Oréal: Using Trends to Capitalize on New and Existing Opportunities

Spate equips L’Oréal with a powerhouse view of emerging trends, unlocking visibility into current and future opportunities.

Givaudan

Spate x Givaudan: Timely Trend Data to Stay Ahead of Fluid Consumer Demand

With Spate’s insights, Givaudan navigates fast-moving trends in Beauty, Fragrance, and Home Scenting.

e.l.f. Beauty

Spate x e.l.f. Beauty: Activating on Viral Consumer Moments

e.l.f. Beauty uses Spate to support their engaged online community.

Kendo

Spate x Kendo Brands: Innovating and Strengthening Narratives

Kendo Brands (LVMH) rely on Spate data to fuel product innovation and authentic storytelling.

Shy Bird

Spate x Shy Bird: Optimizing Menu Offerings

Shy Bird integrates Spate data into menu development, blending chef creativity with consumer-driven insights.

Bell Flavors & Fragrances

Spate x Bell Flavors & Fragrances: Streamlining Marketing Strategies

Bell Flavors & Fragrances uses Spate data to strengthen event and email marketing strategies.

HUNTER

Spate x HUNTER: Activating on Social

HUNTER taps Spate insights to guide editorial and press strategies with trend-driven storytelling.

Reckitt

Spate x Reckitt: Discovering Relevant Trends

Reckitt leverages Spate’s dashboard to guide trend forecasting across fragrance and flavor segments.

YUZUCO

Spate x YUZUCO: Getting a Pulse on the Market

YUZUCO uses Spate insights to uncover consumer applications and market growth opportunities for yuzu, the citrus ingredient.

Boots

Spate x Boots: Optimizing Retail Brand Strategy

Boots leverages Spate insights to successfully launch brands with greater confidence and accuracy.

Organic Valley

Spate x Organic Valley: Optimizing Digital Media Campaigns

Organic Valley uses Spate data to uncover trends and craft unique, timely digital media campaigns.

Sakara

Spate x Sakara: Enhancing Innovation Pipelines

Sakara uses Spate data to fuel their innovation pipeline, anticipating food & beverage trends through timely TikTok insights.

Explore Spate’s library of content, tutorials, and press features to get the most out of your experience.

50+

Ready to Transform your Market Intelligence?

Join over 200 leading brands using Spate to stay ahead of market trends and make data-driven decisions.